Author: Luke Thomas

by Katie Reeves

Q&A with Hayley Winkler

In the coming months, Media’s Hayley Winkler will be transitioning from her position as Media Assistant to Account Coordinator on the Account Team, and will be joining Team Connie. Let’s get a closer look at AT’s (soon to be) newest member.

KR: What are you most looking forward to about joining the Account Team?

HW: I’m looking forward to learning about and working with all the different departments and getting to work with more people around the office. I can’t wait to join AT and see where this next step takes me at SAM.

KR: What is something people would be surprised to know about you?

HW: That I have a twin brother, named Colin. But I am the older one (by 3 minutes).

KR: What are you known for?

HW: My crazy laugh!

KR: If you were the CEO of a company, name one thing you would make mandatory in an office.

HW: Four-day work weeks.

KR: As we know, Media is a spectacular department. What will you miss most about Media?

HW: My team! The Media team brings such good vibes to the table, and we all work so well together – we truly are one brain! They have been nothing short of amazing to me since I started out here at SAM, and I have learned so much from all of them, I can’t thank them enough for everything. Media, you have such a special place in my heart, I’m so excited I still get to work with you!!

KR: And possibly most importantly…. would you let us hook up your “recently played” list on Spotify to the office speakers?

HW: Yes! That would be the Top of the Charts playlist, which I love

This transition means Strong is growing again! Now go get after that referral fee.

a collaboration by Tori Reid and Luke Thomas

For a department charged with creativity, it’s no surprise how the members of the production department have spent their summer. From Vegas nights to crab-filled afternoons, this SAM Squad is starting August with a story or two.

A Crabby Vacation

Every July, Production Manager Julie Stanford slips away from Strong and takes a tropical hiatus. This is the third year in a row that she has taken her family and friends to Navarre Beach, Florida. The beach features a pristine shoreline and, thanks to its close proximity to the nearby nature preserve, offers a quiet and relaxing setting. But Stanford doesn’t come just to be a beach bum. Navarre Beach is only about 30 minutes from Destin and Pensacola, so there are plenty of chances to hit the town.

This year, the group was pretty active to be on a beach vacation. There was kite flying, kayaking, bike riding, and yoga on the beach. One day was just to relax, though, and involved an hour facial and a 90-minute full-body massage. For Stanford, this was a chance to really let loose and have fun.

“This was the first time I’ve ridden a bike in 20 years,” Stanford said. “It’s true – you really don’t ever forget how to do it!”

The favorite activity of the group was something unique to the Navarre Beach area – an excursion to Crab Island. The group rented a boat for the day and headed out on open waters. The island is only a quick boat ride from the shore and features crystal clear waters, a shallow wading area, and an abundance of hermit crabs, naturally. Clawing for crabs isn’t the only fun part about the island. Stanford’s family and friends enjoyed music and drinks from the nearby tiki huts, and they spent the day ensconced in inflatable donuts, drifting through the seascape.

NAB’d in Vegas

What Happens in Vegas…

Doesn’t always stay in Vegas. John Paul, Mary-Kate, Tori, and David brought back a wealth of the latest knowledge in broadcast technology from their trip to NAB in Las Vegas.

The conference is the largest in the world and hosts vendors and speakers from every aspect of the media, entertainment and technology industry. The focus of this year’s conference was on the future impact of technology on the broadcast and entertainment industries.

The team discovered tons of exciting new trends from effective means of advertising in social media to the latest advertising mediums and digital platforms. Creation to consumption was the focus of the group and how SAM could apply that to our everyday work flows. They learned fresh takes on some traditional concepts as well as new technologies and cameras that aren’t on the market yet.

There was no gamble when it came to making a decision on some of the technology upgrades that the Production department needed.  The editors now have state-of-the-art editing suites with stand-up desks and brand-new Flanders broadcast monitors. They also brought home a new Sony camera for the company to use for in-house projects and videos, making great use of what social media and production can create completely in-house.

The trip was a success, and the team brought back much insight that will continue to keep SAM ahead of the competition on the cutting edge of technology and market trends.

One Plus One

This summer, Copywriter Chase Rogers swapped ski-doo’s for “I do’s.” Rogers and his wife were married on June 24, 2017, at Union Hill Baptist Church. The ceremony and reception were traditionally themed, with about 250 people being in attendance.

“We wanted something where everyone could celebrate and enjoy themselves,” Rogers said. “We kept it as low-stress as possible.”

Afterward, the couple headed out to New Orleans to set sail for the Western Caribbean on a seven-day Carnival cruise. They visited spots like Cozumel, Belize, and the Honduras’ island paradise – Roatán.

After returning, the Alabaster resident revealed that the most challenging part of their new lifelong contract has been adjusting to each other’s schedules.

“It just takes planning and preparation,” Rogers said. “Her job is only two miles away, so she’s the lucky one!”

The story of how Rogers and his wife met is really a full-circle tale. In 2015, both found themselves in the reception hall of Rogers’ sister’s wedding. The spark was there, and so they began dating, and Rogers proposed on January 30, 2016. The couple celebrated their own wedding reception in the same hall where they had met.

These are only a few of production’s summer highlights. As we grow, so do the stories we can tell. Share yours below!

by Luke Thomas

Mischief has been plaguing the corridors of Strong Automotive Merchandising. From disappearing bobbleheads to forged sticky note summons, we’ve found ourselves in a truly sticky situation. This week, a few of the victims came forward. Here are their stories.

One of the first hoaxes of the day came from the department that specializes in finding errors – accounting. Early that morning, Charlene Meeks appeared at my desk with a salutation of “Reporting for duty, Mr. Luke.” Anyone who knows Meeks wouldn’t be surprised at that kind of jokey greeting, but when she handed me a sticky note that was ostensibly authored by me, I was perplexed. It said ‘Luke needs to see you ASAP,’ nothing more.

As the day unfolded, more notes appeared. Zac Cook returned from lunch to find a Malibu-Barbie-pink Post-It on his desk. This one also featured a ‘come see me’ message, but it was signed from ‘TL.’ There’s no one with those initials at Strong – trust us, we’ve checked.

“My first reaction was shock,” Cook recounted. “I wasn’t aware of the false post-it scandal circulating the company. Does anyone know a forensic handwriting analyst?”

These desk notes aren’t the only anonymous stickies that have appeared around the building. In late July, reports started flowing in that the women’s bathroom was littered with sticky notes touting positive messages. Investigative reporter Grace Hatcher took a camera to the scene to capture the collage of unauthored good vibes.

One of the last victims of the day was Kate Ray. Her prankster took it to a new level, leaving a note that said ‘Will you come see me, please? Gloria C.’

“The handwriting was TERRIBLE and not what I would expect Gloria’s handwriting to look like,” Ray said.

But she checked anyway. After learning that Cowan had not sent the note, Ray came up with a theory of her own.

“I blamed Will, duh,” Ray said. “He claims to have no part in it; however, a fellow production colleague pointed out the inconsistent large dotted i’s. When in doubt, always blame Will Giuliani.”

The mysterious sticky note bandit is still at large. If you’ve been a victim of a sticky, or any of the other strange happenings around Strong, let us know below!

by Luke Thomas.

With the way we’ve been growing, it can be hard to remember what we all do day-to-day, not to mention what everyone likes to do outside of work. In this next expansion of the Strong Showcase, you’ll learn what these three members of the Digital Department do once they leave S3.

Amelia

Swimming lessons can bring back memories of arm floaties, bubble blowing, and soggy swim diapers. But for Social Media Coordinator Amelia Bennett, it represents an altruistic treat to her weekend. Bennett started teaching swim lessons six years ago at the Shades Valley YMCA. She was never really a swimmer growing up, but her passion for teaching led her to begin offering private lessons to clients ranging from 2-year-olds to triathlon competitors.

Where the true fulfillment comes from, though, is getting to teach children of differing abilities and situations. Bennett revealed in her Showcase that she learned sign language in kindergarten and uses it to help deaf children learn to swim. She also helps kids with Down syndrome and those in the foster care system.

“My favorite student is Chambers,” Bennett said. “Chambers is 3 years old and has Down syndrome. She is fearless! We started swim lessons last summer when she thought she could swim like her big sister.”

Bennett currently teaches on Saturday nights and has slots available for aspiring little swimmers.

Carrie

Some hobbies lie within the digital realm. That’s the case for Sr. SEO Coordinator Carrie Miller. She attended Magic City Con with her brother and nephew over the Independence Day weekend.

“I’m the baby of four kids, and my brother is closest in age,” Miller said. “There weren’t a lot of girls in the neighborhood, so I ended up playing video and card games with my brother and his friends. I still play them with my husband on occasion.”

This was Miller’s second year attending the event, which features video game expos, a tactile gaming room where you can try the latest board games, and panels and guests from shows like The Walking Dead, Dr. Who, and Star Wars.

However, Miller’s favorite part of Magic City Con is none of the above – it’s the cosplay. Cosplay is a performance art in which participants wear costumes and fashion accessories to represent a specific character.

“I haven’t actually dressed up myself,” Miller said. “Surprising, I know, after my very convincing part of Hocus Pocus at Halloween.”

Andrew

We get lots of perks at Strong, but sunshine is one that’s still hard to come by. Social Media Coordinator Andrew Taylor keeps his tan up with stand-up paddleboarding (SUP).  The first time he tried it was one summer ago in Tuscaloosa, Alabama at Lake Harris. This Fourth of July, he used the long weekend to try out the paddleboard scene in Auburn.

“I love going with a group,” Taylor said. “I enjoy it because it’s fairly simple to master, the board is large enough to bring a cooler out on the water, and it’s a great workout.”

Paddleboarding – the definition of active relaxation – has surged in popularity in recent years. To try it for yourself, check out Oak Mountain State Park for board rentals by the hour. You might just see Taylor there.

We’re a dynamic bunch, so it’s no surprise that our hobbies are as eclectic as our agency. Share yours below, and let us know how you spent the holiday.

by Luke Thomas.

Forty may be the new thirty, but at Strong Automotive Merchandising, we wear our 40^th birthday badge with pride.

Staying successful for four decades isn’t always easy, and to recognize that, Strong is unveiling a new round of employee challenges. We saw the first installment with the Chubby Bunny Challenge. Account Team Assistant Peyton Chandler took home the gold, proving he could fit more marshmallows in his mouth than anyone at the table. Add that line to your LinkedIn!

The challenges run the gamut from eating contests to fitness tests. And if testing your physical limits isn’t your cup of tea, not to worry, a chalking contest is in the mix for a milder flavor of competition.

July 13 at 2:30 p.m., we’re celebrating summer with the Strong 40 Volley Challenge. Teams of two will fight to the finish for the title of reigning volley champions. For this challenge, you’ll need to be skilled in teamwork and hand-eye coordination. Having long arms might help, too. The goal of the volley challenge is to hit the ball back and forth without letting it touch the ground. In our case, these will be blow-up beach balls. The first team to reach 40 successful volleys wins.

What do they win? You have to be wondering. With this challenge, we’re introducing the newest, coolest, most exclusive token of victory – the Strong 40 Stick. This scepter of superiority will be given to the winning person(s) after every new challenge and will remain with them until a new champion is named.

Practice your returns and sharpen your serves for your chance to be the first owner of the Strong 40 Stick, and put your bragging rights on the books. Stay tuned for all we’ve got planned this summer at SAM, and congrats on 40 fast years.

by Luke Thomas

You know what Memorial Day means – crank up your barbecue and turn off your weekday alarm, because a long weekend calls for celebration from the SAM fam. From trips near and far, to a hometown demo-day, our employees celebrated the hard-won freedom that many have given everything to protect.

Print Buyer and Media Assistant Hayley Winkler took advantage of the sunny skies and travelled to Grayton, Florida to spend a long weekend with college friends. The best part, she said, was enjoying the simplicity of no agenda – just a beautiful beach and a bevy of besties.

“With all of us living in different cities, we only get to see each other for weddings and the like,” Winkler said. “For once, our only plans were what time we were getting on the beach and whether the Corona was cold!”

That’s not to say the trip was without surprises. Winkler got to meet Jack Del Rio, head coach of the Oakland Raiders.

Display Marketing Coordinator Kyle McDonald also crossed the ‘Bama borders over the weekend. He and his wife travelled to Knoxville, Tennessee to visit his sister and hike House Mountain. The more than 2,000-foot high mountain is known for its gargantuan sandstone boulders and its spectacular view from the two peaks. Several mountains and plateaus, including the Great Smoky Mountains, are visible from its summit on a clear day.

Closer to home, Assistant Art Director Holly Jones and her newly-adopted pup spent their first Memorial Day together. Her new companion, Lady Edith Jones (or just Edy), joined Jones for two lake parties on Logan Martin Lake. The two took lots of boat rides, ate BBQ chicken, and made some new doggy friends.

“I fell hard for her the moment I saw her sunbathing in a little wagon at the Mutt Strut, a local 5k for Hand in Paw,” Jones recalled. “I adopted her one week later.”

Jones describes Edy as usually very calm, with an affinity for sunbathing, squirrel chasing, and sleeping in the dirty clothes basket. Her favorite activity is going for car rides.

“She usually just sits in the passenger seat and stares at me,” Jones laughed. “I can’t believe a family gave her up, but I’m so glad they did because I got her. She’s an absolute doll.”

(You can follow Edy on Instagram by clicking here.)

Senior Media Buyer Casey Quattlebaum had a weekend of adventure without having to go far at all. She and her husband used the time off to start demolition on their kitchen remodel.

“Our house is old, which is what originally attracted us,” Quattlebaum said. “I love the charming arched doorways, hardwood floors, and 100-year-old trees. But the kitchen had to go. Character is one thing, 60s mauve checkerboard tile and an iceless refrigerator, not so much.”

For the next few weeks, the Quattlebaums will be hard-pressed to find a dust-free corner of the kitchen, but they’re sure the finished product will be worth the wait.

All around Strong, employees stayed busy celebrating with loved ones and finding new thrills. Comment below and let us know how you spent your Memorial Day weekend!