SAM Agency Newsletter

by Meredith Anderson.

Helen from Time Management Training would be so proud to hear that I have hit one of my Stretch Goals! Last week, I launched a new cooking and lifestyle blog called The Southern Source.

I live my best life in the kitchen. So, cooking, mixing cocktails and entertaining are some of my favorite things to share. You can find original recipes, travel guides to Southern cities and much more on my website, thesouthernsource.com (there’s my shameless plug).

As a content marketing specialist, I think it’s super important to manage your own little piece of the internet so that you can test, execute and track data. Starting this personal project is not only fulfilling me outside of the workplace, but it will help me reach my goals inside the office too!

I am more of a “creative” than a “numbers” gal, so the analytics side of my job at Strong has presented some challenges for me. Having full access to my site has given me extra practice using Google Analytics for when it comes time to dive in deeper for a client; find the problem and present a solution.

I have used so many of the tools and teachings here at Strong to help with the start-up and implementation of my blog. These only skim the surface, but they are essential to creating a successful website:

1. Setting up Google Analytics – Thanks, Joey! I still have so much to learn, but getting started is half the battle.
2. HTML and WordPress – I have learned so much about the backend of websites and have built my knowledge of HTML code.
3. Creating SEO friendly pages – You would be surprised by the number of big time bloggers that do not include metadata or descriptions on their pages. Thanks to Carrie and Lisa, I am a pro at this now!
4. Learning how users interact with a site – From colors to eye patterns and emotions, there are so many moving parts that go into the design of a website. Gayle is a great resource for stuff like this!
5. A new style of writing – The SEO and social teams write over 300 individual blog post per month. THAT’S A LOT OF CONTENT. I have learned how to write for maximum engagement. Which means big headers, small paragraphs, and placing internal and external links in the optimum spots.

I am extremely proud to report that after my first week I am DRIVING TRAFFIC!

by Laura Dobbs.

Forget winter – FALL is coming! And with it, the heartier fare we associate with cooler weather, cozy fires, and those oh-so-forgiving sweaters. Ooh! And Pumpkin Spice Lattes. Let’s not forget Pumpkin Spice Lattes!

Though the summer heat is still with us, I’m already road-testing recipes for fall. Here are few that definitely made the grade:

Pumpkin Alfredo

This recipe bills itself as being a lighter version of a classic Alfredo, but it does call for 6 TBS of butter. Don’t let that freak you out. It’s worth making, and comes together very quickly.

If you’re like me, and there’s no such thing as too much garlic, go ahead and add another half or whole garlic clove.

Don’t be stingy with the parmesan. The sauce doesn’t call for salt, so the parm and the pasta cooking water are the only sources for this recipe.

Not a fan of fettuccine? Try browning the butter and adding sage to the sauce, then serve it with the fresh cheese ravioli or tortellini of your choice.

Want to make it heartier? Grilled chicken would pair well with this sauce. Even easier, carve up a rotisserie chicken and serve it!

Italian Mixed-Greens Salad with Prosciutto and a Lemon Dijon Vinaigrette

This salad is absolutely delightful with the Pumpkin Alfredo.  The lemon juice and white wine vinegar in the vinaigrette are a nice counterpart to the creamy Alfredo. The crispy prosciutto balances the zing of the dressing and gives it substance.

Feeling like this is all too much work? Skip the homemade dressing. Zoe’s Kitchen sells theirs by the bottle and it would make a nice substitute.

The recipe doesn’t say it, but make sure you cook your prosciutto on MEDIUM or MEDIUM-LOW heat. Prosciutto is sliced paper thin and burns easily. If you have prosciutto left over, crumble the extra onto your sauced pasta!

Rosemary, Lemon, & Feta Spread

Fix this first! And then let it chill in the fridge while you work on the Alfredo and the salad. You could certainly eat this as soon it’s mixed, but the flavors definitely benefit from an opportunity to rest and meld.

Serving made easy: grab one of those skinny baguettes from Publix and ask them to slice it for you. Arrange the slices on a baking sheet, and pop them in the oven at 325° to 350° until nice and toasty. Mine took about 8 minutes.

Use a light hand with the rosemary to start. You can always add more, but you can’t remove it. I like rosemary, but it’s easy to end up with something that tastes more like Pine-Sol than feta spread.

 

All of these recipes call for fresh herbs. Fresh herbs, while lovely, are also pricey. You can easily substitute dried herbs for fresh in any or all of these recipes. 1 TB of fresh = 1 Tsp of dried.

by Luke Thomas.

As the plane began to lift, Will Giuliani peered down at the shrinking city, not knowing how different he would be the next time he caught the glint of Vulcan’s iron-wrought visage welcoming him home.

The destination: Los Angeles, CA. Giuliani spent four days in the City of Angels this summer. This was no casting call, though. He was sent here on a mission, commissioned by STRONG, to soak up knowledge rather than sun during this mid-week excursion.

Giuliani attended the 2017 SIGGRAPH conference July 30–August 2. The annual gathering of motion graphics designers and developers has been around since 1974. Its moniker serves as a much shorter version of “Special Interest Group on Computer GRAPHics and Interactive Techniques.”

Originally, SIGGRAPH focused on computer engineering, but after Pixar debuted its animation work in the 1980s, the conference has taken on more of an artistic theme. For Giuliani, an event like this is worth its weight in pixelated gold.

The production team at STRONG uses Cinema 4D to do most of its animation work, so when the company learned that Cinema 4D would be the largest exhibitor at the conference, the choice to send one of our own became clear. Giuliani spent 12–13 hours a day at the conference center, typing scores of notes and following along with demonstrators on his own MacBook.

“It was like being in college,” Giuliani recalled enthusiastically. “But as great as it was to sit in and work through these demonstrations, the chance to meet the artists themselves – many whose online tutorials I’ve followed over the past 10 years – was unbelievable.”

The in-person access to these gurus was, without doubt, the pièce de résistance for Giuliani. He met Nick Campbell, considered to be the most influential Cinema 4D artist today. Campbell spearheaded the open information movement for the software.

“Before Campbell, the Cinema 4D culture was very esoteric,” Giuliani said. “He was really the first one to put his knowledge out there online in the form of video tutorials instead of keeping it all to himself. Without him, I may never have had the chance to learn what I know today.”

Indeed, Giuliani’s skillset is the fruit of self-taught labor, made possible in large part by the internet. At the University of Alabama at Birmingham, Giuliani studied music technology. It wasn’t until his senior year that he took a multi-media productions course as part of his curriculum. The class touched briefly on motion graphics techniques, but that’s all it took. Giuliani was hooked.

“It wasn’t until I arrived at the conference that I realized this is the first time I’ve been around other Cinema 4D artists,” Giuliani said. “Seeing how other designers and production teams worked and solved problems has given me tons of insight I can bring back to STRONG.”

Giuliani wasn’t going to squander this unique opportunity. He connected with industry experts at the conference, and his networking finesse has already proven useful. Just a few weeks after his return, Giuliani was tasked with a new animation project. Unsure of the best way to execute, he reached out to a fellow Cinema 4D expert he had met at SIGGRAPH. The extra brainpower was all it took to have the project up and running.

Like other tech and trade fairs, SIGGRAPH showed a glimpse into the future of the motion graphics industry. Virtual reality was a big part of this year’s conference, and while we aren’t developing video games at STRONG, the technology that comes from this push for VR is full of fringe benefits.

“We use a lot of physics simulations in our spots,” Giuliani said. “Being able to create moving water, for example, requires complex simulations that will only get easier with these new developments.”

One of the most intriguing demos of the conference came from the motion graphics artist for the band Muse. She displayed a marionette hand that, when played on-screen behind the band, ostensibly controlled the musicians like puppets on a string.

The fascinating part about this animation is that it was created from a real human hand. The designer used a glove attached to a computer to record the movements of her hand, then used it to create the animation.

“That kind of animation would take an incredible amount of time if it had to be done manually,” Giuliani said. “But when it’s modeled from real human movement, it’s much easier. This is definitely something we could use here at STRONG.”

That Thursday evening, as he braced himself for the jolt of adjoining rubber and tarmac, Giuliani shut his laptop with a contented smile. He had learned much, but there was still a wealth of information to be put into practice. After just four days, Giuliani recalled, he returned from the most valuable experience of his career.

by Katie Reeves

Q&A with Hayley Winkler

In the coming months, Media’s Hayley Winkler will be transitioning from her position as Media Assistant to Account Coordinator on the Account Team, and will be joining Team Connie. Let’s get a closer look at AT’s (soon to be) newest member.

KR: What are you most looking forward to about joining the Account Team?

HW: I’m looking forward to learning about and working with all the different departments and getting to work with more people around the office. I can’t wait to join AT and see where this next step takes me at SAM.

KR: What is something people would be surprised to know about you?

HW: That I have a twin brother, named Colin. But I am the older one (by 3 minutes).

KR: What are you known for?

HW: My crazy laugh!

KR: If you were the CEO of a company, name one thing you would make mandatory in an office.

HW: Four-day work weeks.

KR: As we know, Media is a spectacular department. What will you miss most about Media?

HW: My team! The Media team brings such good vibes to the table, and we all work so well together – we truly are one brain! They have been nothing short of amazing to me since I started out here at SAM, and I have learned so much from all of them, I can’t thank them enough for everything. Media, you have such a special place in my heart, I’m so excited I still get to work with you!!

KR: And possibly most importantly…. would you let us hook up your “recently played” list on Spotify to the office speakers?

HW: Yes! That would be the Top of the Charts playlist, which I love

 

This transition means Strong is growing again! Now go get after that referral fee.

a collaboration by Tori Reid and Luke Thomas

For a department charged with creativity, it’s no surprise how the members of the production department have spent their summer. From Vegas nights to crab-filled afternoons, this SAM Squad is starting August with a story or two.

A Crabby Vacation

Every July, Production Manager Julie Stanford slips away from Strong and takes a tropical hiatus. This is the third year in a row that she has taken her family and friends to Navarre Beach, Florida. The beach features a pristine shoreline and, thanks to its close proximity to the nearby nature preserve, offers a quiet and relaxing setting. But Stanford doesn’t come just to be a beach bum. Navarre Beach is only about 30 minutes from Destin and Pensacola, so there are plenty of chances to hit the town.

This year, the group was pretty active to be on a beach vacation. There was kite flying, kayaking, bike riding, and yoga on the beach. One day was just to relax, though, and involved an hour facial and a 90-minute full-body massage. For Stanford, this was a chance to really let loose and have fun.

“This was the first time I’ve ridden a bike in 20 years,” Stanford said. “It’s true – you really don’t ever forget how to do it!”

The favorite activity of the group was something unique to the Navarre Beach area – an excursion to Crab Island. The group rented a boat for the day and headed out on open waters. The island is only a quick boat ride from the shore and features crystal clear waters, a shallow wading area, and an abundance of hermit crabs, naturally. Clawing for crabs isn’t the only fun part about the island. Stanford’s family and friends enjoyed music and drinks from the nearby tiki huts, and they spent the day ensconced in inflatable donuts, drifting through the seascape.

NAB’d in Vegas

What Happens in Vegas…

Doesn’t always stay in Vegas. John Paul, Mary-Kate, Tori, and David brought back a wealth of the latest knowledge in broadcast technology from their trip to NAB in Las Vegas.

The conference is the largest in the world and hosts vendors and speakers from every aspect of the media, entertainment and technology industry. The focus of this year’s conference was on the future impact of technology on the broadcast and entertainment industries.

The team discovered tons of exciting new trends from effective means of advertising in social media to the latest advertising mediums and digital platforms. Creation to consumption was the focus of the group and how SAM could apply that to our everyday work flows. They learned fresh takes on some traditional concepts as well as new technologies and cameras that aren’t on the market yet.

There was no gamble when it came to making a decision on some of the technology upgrades that the Production department needed.  The editors now have state-of-the-art editing suites with stand-up desks and brand-new Flanders broadcast monitors. They also brought home a new Sony camera for the company to use for in-house projects and videos, making great use of what social media and production can create completely in-house.

The trip was a success, and the team brought back much insight that will continue to keep SAM ahead of the competition on the cutting edge of technology and market trends.

 

One Plus One

This summer, Copywriter Chase Rogers swapped ski-doo’s for “I do’s.” Rogers and his wife were married on June 24, 2017, at Union Hill Baptist Church. The ceremony and reception were traditionally themed, with about 250 people being in attendance.

“We wanted something where everyone could celebrate and enjoy themselves,” Rogers said. “We kept it as low-stress as possible.”

Afterward, the couple headed out to New Orleans to set sail for the Western Caribbean on a seven-day Carnival cruise. They visited spots like Cozumel, Belize, and the Honduras’ island paradise – Roatán.

After returning, the Alabaster resident revealed that the most challenging part of their new lifelong contract has been adjusting to each other’s schedules.

“It just takes planning and preparation,” Rogers said. “Her job is only two miles away, so she’s the lucky one!”

The story of how Rogers and his wife met is really a full-circle tale. In 2015, both found themselves in the reception hall of Rogers’ sister’s wedding. The spark was there, and so they began dating, and Rogers proposed on January 30, 2016. The couple celebrated their own wedding reception in the same hall where they had met.

These are only a few of production’s summer highlights. As we grow, so do the stories we can tell. Share yours below!

 

 

 

by Luke Thomas

Mischief has been plaguing the corridors of Strong Automotive Merchandising. From disappearing bobbleheads to forged sticky note summons, we’ve found ourselves in a truly sticky situation. This week, a few of the victims came forward. Here are their stories.

One of the first hoaxes of the day came from the department that specializes in finding errors – accounting. Early that morning, Charlene Meeks appeared at my desk with a salutation of “Reporting for duty, Mr. Luke.” Anyone who knows Meeks wouldn’t be surprised at that kind of jokey greeting, but when she handed me a sticky note that was ostensibly authored by me, I was perplexed. It said ‘Luke needs to see you ASAP,’ nothing more.

As the day unfolded, more notes appeared. Zac Cook returned from lunch to find a Malibu-Barbie-pink Post-It on his desk. This one also featured a ‘come see me’ message, but it was signed from ‘TL.’ There’s no one with those initials at Strong – trust us, we’ve checked.

“My first reaction was shock,” Cook recounted. “I wasn’t aware of the false post-it scandal circulating the company. Does anyone know a forensic handwriting analyst?”

These desk notes aren’t the only anonymous stickies that have appeared around the building. In late July, reports started flowing in that the women’s bathroom was littered with sticky notes touting positive messages. Investigative reporter Grace Hatcher took a camera to the scene to capture the collage of unauthored good vibes.

One of the last victims of the day was Kate Ray. Her prankster took it to a new level, leaving a note that said ‘Will you come see me, please? Gloria C.’

“The handwriting was TERRIBLE and not what I would expect Gloria’s handwriting to look like,” Ray said.

But she checked anyway. After learning that Cowan had not sent the note, Ray came up with a theory of her own.

“I blamed Will, duh,” Ray said. “He claims to have no part in it; however, a fellow production colleague pointed out the inconsistent large dotted i’s. When in doubt, always blame Will Giuliani.”

The mysterious sticky note bandit is still at large. If you’ve been a victim of a sticky, or any of the other strange happenings around Strong, let us know below!

by Luke Thomas.

With the way we’ve been growing, it can be hard to remember what we all do day-to-day, not to mention what everyone likes to do outside of work. In this next expansion of the Strong Showcase, you’ll learn what these three members of the Digital Department do once they leave S3.

Amelia

Swimming lessons can bring back memories of arm floaties, bubble blowing, and soggy swim diapers. But for Social Media Coordinator Amelia Bennett, it represents an altruistic treat to her weekend. Bennett started teaching swim lessons six years ago at the Shades Valley YMCA. She was never really a swimmer growing up, but her passion for teaching led her to begin offering private lessons to clients ranging from 2-year-olds to triathlon competitors.

Where the true fulfillment comes from, though, is getting to teach children of differing abilities and situations. Bennett revealed in her Showcase that she learned sign language in kindergarten and uses it to help deaf children learn to swim. She also helps kids with Down syndrome and those in the foster care system.

“My favorite student is Chambers,” Bennett said. “Chambers is 3 years old and has Down syndrome. She is fearless! We started swim lessons last summer when she thought she could swim like her big sister.”

Bennett currently teaches on Saturday nights and has slots available for aspiring little swimmers.

Carrie

Some hobbies lie within the digital realm. That’s the case for Sr. SEO Coordinator Carrie Miller. She attended Magic City Con with her brother and nephew over the Independence Day weekend.

“I’m the baby of four kids, and my brother is closest in age,” Miller said. “There weren’t a lot of girls in the neighborhood, so I ended up playing video and card games with my brother and his friends. I still play them with my husband on occasion.”

This was Miller’s second year attending the event, which features video game expos, a tactile gaming room where you can try the latest board games, and panels and guests from shows like The Walking Dead, Dr. Who, and Star Wars.

However, Miller’s favorite part of Magic City Con is none of the above – it’s the cosplay. Cosplay is a performance art in which participants wear costumes and fashion accessories to represent a specific character.

“I haven’t actually dressed up myself,” Miller said. “Surprising, I know, after my very convincing part of Hocus Pocus at Halloween.”

Andrew

We get lots of perks at Strong, but sunshine is one that’s still hard to come by. Social Media Coordinator Andrew Taylor keeps his tan up with stand-up paddleboarding (SUP).  The first time he tried it was one summer ago in Tuscaloosa, Alabama at Lake Harris. This Fourth of July, he used the long weekend to try out the paddleboard scene in Auburn.

“I love going with a group,” Taylor said. “I enjoy it because it’s fairly simple to master, the board is large enough to bring a cooler out on the water, and it’s a great workout.”

Paddleboarding – the definition of active relaxation – has surged in popularity in recent years. To try it for yourself, check out Oak Mountain State Park for board rentals by the hour. You might just see Taylor there.

 

We’re a dynamic bunch, so it’s no surprise that our hobbies are as eclectic as our agency. Share yours below, and let us know how you spent the holiday.

by Luke Thomas.

Forty may be the new thirty, but at Strong Automotive Merchandising, we wear our 40^th birthday badge with pride.

Staying successful for four decades isn’t always easy, and to recognize that, Strong is unveiling a new round of employee challenges. We saw the first installment with the Chubby Bunny Challenge. Account Team Assistant Peyton Chandler took home the gold, proving he could fit more marshmallows in his mouth than anyone at the table. Add that line to your LinkedIn!

The challenges run the gamut from eating contests to fitness tests. And if testing your physical limits isn’t your cup of tea, not to worry, a chalking contest is in the mix for a milder flavor of competition.

July 13 at 2:30 p.m., we’re celebrating summer with the Strong 40 Volley Challenge. Teams of two will fight to the finish for the title of reigning volley champions. For this challenge, you’ll need to be skilled in teamwork and hand-eye coordination. Having long arms might help, too. The goal of the volley challenge is to hit the ball back and forth without letting it touch the ground. In our case, these will be blow-up beach balls. The first team to reach 40 successful volleys wins.

What do they win? You have to be wondering. With this challenge, we’re introducing the newest, coolest, most exclusive token of victory – the Strong 40 Stick. This scepter of superiority will be given to the winning person(s) after every new challenge and will remain with them until a new champion is named.

Practice your returns and sharpen your serves for your chance to be the first owner of the Strong 40 Stick, and put your bragging rights on the books. Stay tuned for all we’ve got planned this summer at SAM, and congrats on 40 fast years.

by Luke Thomas

 

You know what Memorial Day means – crank up your barbecue and turn off your weekday alarm, because a long weekend calls for celebration from the SAM fam. From trips near and far, to a hometown demo-day, our employees celebrated the hard-won freedom that many have given everything to protect.

Print Buyer and Media Assistant Hayley Winkler took advantage of the sunny skies and travelled to Grayton, Florida to spend a long weekend with college friends. The best part, she said, was enjoying the simplicity of no agenda – just a beautiful beach and a bevy of besties.

“With all of us living in different cities, we only get to see each other for weddings and the like,” Winkler said. “For once, our only plans were what time we were getting on the beach and whether the Corona was cold!”

That’s not to say the trip was without surprises. Winkler got to meet Jack Del Rio, head coach of the Oakland Raiders.

Display Marketing Coordinator Kyle McDonald also crossed the ‘Bama borders over the weekend. He and his wife travelled to Knoxville, Tennessee to visit his sister and hike House Mountain. The more than 2,000-foot high mountain is known for its gargantuan sandstone boulders and its spectacular view from the two peaks. Several mountains and plateaus, including the Great Smoky Mountains, are visible from its summit on a clear day.

Closer to home, Assistant Art Director Holly Jones and her newly-adopted pup spent their first Memorial Day together. Her new companion, Lady Edith Jones (or just Edy), joined Jones for two lake parties on Logan Martin Lake. The two took lots of boat rides, ate BBQ chicken, and made some new doggy friends.

“I fell hard for her the moment I saw her sunbathing in a little wagon at the Mutt Strut, a local 5k for Hand in Paw,” Jones recalled. “I adopted her one week later.”

Jones describes Edy as usually very calm, with an affinity for sunbathing, squirrel chasing, and sleeping in the dirty clothes basket. Her favorite activity is going for car rides.

“She usually just sits in the passenger seat and stares at me,” Jones laughed. “I can’t believe a family gave her up, but I’m so glad they did because I got her. She’s an absolute doll.”

(You can follow Edy on Instagram by clicking here.)

Senior Media Buyer Casey Quattlebaum had a weekend of adventure without having to go far at all. She and her husband used the time off to start demolition on their kitchen remodel.

“Our house is old, which is what originally attracted us,” Quattlebaum said. “I love the charming arched doorways, hardwood floors, and 100-year-old trees. But the kitchen had to go. Character is one thing, 60s mauve checkerboard tile and an iceless refrigerator, not so much.”

For the next few weeks, the Quattlebaums will be hard-pressed to find a dust-free corner of the kitchen, but they’re sure the finished product will be worth the wait.

All around Strong, employees stayed busy celebrating with loved ones and finding new thrills. Comment below and let us know how you spent your Memorial Day weekend!