All About the Summer SVMS

The days are quickly counting down to the next STRONG Virtual Marketing Summit (SVMS). Learn a little about why we host this event, and hear from Media on being involved in their first SVMS.

Why the SVMS?

In 2018, SAM began partnering with Google to host a series of educational summits for decision-makers in the automotive industry. Originally, these summits were held in person at Google’s offices in New York City and Austin, Texas. But as we all know, 2020 changed just about everything.

After pivoting to a virtual summit out of necessity, the SVMS team realized the scalability that virtual marketing events offered. Since hosting the first SVMS in the fall of 2021, SAM has grown an annual summit into a thrice-yearly event. It will be exciting to see how the event evolves in the future, but in the meantime, keep reading to see what’s in store for this month.

About the Summer 2022 SVMS

This summer’s SVMS will focus on the evolution of TV viewing. Speakers from SAM will discuss the best strategies for advertising on streaming services like Hulu, ESPN, and YouTube. They’ll also cover the benefits of Google’s Performance Max campaigns, Spanish advertising, and Linear Media.

The summit will take place on Thursday, July 28 at 10:30 a.m. SAM team members will have a chance to watch live, but please refrain from registering for the event. The internal link will be sent out on the 28th.

John Paul Strong, Stan Long, Jason Waters, and Casey Quattlebaum will speak at the event, covering all of the media-related topics listed above.

Up until this point, the SVMS has been primarily digital-focused. This marks the first time that Media has spearheaded the content, and they’ve done a phenomenal job helping craft scripts and angles.

“I am excited for Media to make its debut in this episode of SVMS!” Casey said. “I also enjoyed collaborating with my team. It forced us to think outside of the box and use our creative juices!”

Michele Alfano shared similar sentiments: “It was refreshing to collaborate on something a bit different for our team. The process from the first brainstorming session to the final scripts was great to be a part of. I can’t wait to see Casey shine in the final product!”

Liz Elder said of the project: “I was so proud of my team – Casey, Katie, and Michele – who pulled together, did a lot of research, and came up with strong content to make this episode of SVMS the best one yet! We collaborated to get the scripts written and worked so well together – each of us adding bits and pieces of information, graphics, research stats, and so on. We definitely stepped out of our comfort zones with this project. We were the embodiment of all 10 of SAM’s core values in this collaboration. It was challenging but rewarding all at the same time. We can’t wait to see the finished product!”

The SVMS project is led by Beth Nichols, with support from nearly every department in the agency. A lot goes into the planning, marketing, and implementing of each marketing summit. But the results have led to new clients, increased exposure, and higher engagement from our current dealers.

Stay tuned for the launch of the next SVMS!